Why BAAMP
Exists
Because not everyone
fits the same model
Most programs around alcohol focus on abstinence or medication, but that isn’t the right fit for everyone.
BAAMP was created as an alternative approach, helping women understand and manage their relationship with alcohol in a way that feels supportive, practical, and personal.
Developed in 2015 · Clinically reviewed · Awareness-based model
Philosophy &
Values
At BAAMP, we believe the first step to change is awareness.
Noticing your habits, choices, and limits gives you the power to make decisions on your own terms, without pressure, guilt, or judgment.
It’s not about giving up or following rules. It’s about understanding why you drink and approaching it in a way that feels personal, intentional, and empowering.
you navigate your relationship with alcohol with clarity, compassion, and confidence.
Founders Note
From Ciara Hurley Stewart,
Founder & CEO, BAAMP Wellness
BAAMP Wellness was born from a simple yet powerful belief: that true wellbeing is not a luxury, it is a necessity for living, leading, and thriving in today’s world.
After more than 25 years working across luxury, travel, retail, and premium lifestyle industries, I have had the privilege of building partnerships, opening new markets, and creating experiences for some of the world’s most respected brands. From nearly two decades at Asprey, to leadership roles with global names including Marriott and The Ritz-Carlton Group, Scott Dunn Private, Burberry, Boden, Molton Brown, M&S, Chaumet, Mikimoto, and BAFTA, my career has been defined by connection between people, ideas, and opportunity.
Yet throughout this journey, one insight became increasingly clear: success means little without wellbeing.
High performance, exceptional service, and sustained growth are only possible when individuals feel supported, energised, and valued, both professionally and personally.
BAAMP Wellness represents the culmination of that realisation.
It brings together everything I have learned about leadership, partnership, and delivering world-class experiences, with a deep commitment to supporting human wellbeing at every level. Our mission is to create environments where individuals and organisations can flourish, through meaningful programmes, trusted partnerships, and experiences designed with care, integrity, and excellence at their core.
At the heart of BAAMP Wellness is a philosophy built on trust, loyalty, and long-term relationships. We do not believe in one-size-fits-all solutions. Instead, we listen, understand, and collaborate ensuring that every programme we design reflects the unique needs of the people and organisations we serve.
Throughout my career, I have been fortunate to work alongside extraordinary individuals from global business leaders to ultra-high-net-worth clients who have shaped my understanding of what true excellence looks like. It is not simply about results; it is about how those results are achieved with empathy, resilience, and unwavering positivity.
That same ethos guides BAAMP Wellness today.
We are here to support transformation whether that means helping organisations cultivate healthier cultures, empowering individuals to prioritise their wellbeing, or building partnerships that create lasting value for all involved.
Thank you for being part of this journey.
“Luxury taught me excellence.
Wellness taught me purpose.”
Ciara Hurley Stewart
Founder & CEO
BAAMP Wellness
Meet our
team members
CIARA HURLEY STEWART
Founder & CEO
Ciara Hurley Stewart is the Founder & CEO of BAAMP Wellness and a globally respected partnerships and business development leader with over 25 years of experience across luxury, travel, and premium lifestyle sectors.
Having built strategic alliances and revenue-driving partnerships for world-renowned brands including Asprey, Marriott/Ritz-Carlton, Scott Dunn Private, Burberry, and BAFTA, Ciara is known for transforming relationships into meaningful growth and exceptional client experiences.
Her leadership blends commercial precision with human connection—bringing together world-class partners, innovation, and purpose to create elevated wellness experiences that resonate globally.
Ciara Hurley Stewart
Always Luxury. Always Relationships. Always Exceptional Experiences
JOHN STEWART
Psychologist & Psychotherapist
John Stewart is a London-based psychotherapist with over thirty years’ experience specializing in psychology, psychotherapy, and alcohol recovery, supporting individuals across the full spectrum of alcohol-related challenges from mild to severe.
Trained at Goldsmiths College, University College London (UCL), and King’s College London at the Institute of Psychiatry and the Institute of Ophthalmology, he is known for his highly professional, non-dogmatic approach and commitment to continuous learning, maintaining an open and inquisitive mindset throughout his career.
"John is a highly intelligent man. He reads more avidly and broadly than any other doctoral student I've taught, or indeed more than any other psychotherapist I know."
Professor Peter Fonagy OBE
Head of Clinical and Educational Psychology at UCL, CEO Anna Freud Centre
JILL SINCLAIR
EVP, Special Projects & Strategy
Jill Sinclair is a CEO and brand strategist with over thirty-five years’ experience across television, media, global advertising, and brand consultancy, specializing in the creation and development of brands within retail, property, lifestyle, wellness, and destination sectors. With a master’s degree in economics, she is known for combining creativity with commercial pragmatism, building collaborative teams that transform ideas, stories, and ambitions into successful brands that drive revenue growth, client loyalty, and long-term market impact.
"I believe the most powerful brands are created when collaboration, creativity, and commercial insight come together to turn dreams into reality."
Jill Sinclair
CEO, Sinclair & Partners
RICHARD REICE
EVP and General Counsel
Richard Reice, is New York based attorney with over thirty years’ experience, specializing in business affairs, protection of intellectual property, and labor and employment law, both as in-house counsel and in private practice.
"Protecting intellectual property is about safeguarding innovation, creativity, and long-term value."
Richard Reice
CHLOE SINCLAIR
Art Director of Brand & Creative
As Art Director of Brand & Creative, she brings a distinctive ability to merge aesthetic excellence with strategic functionality, crafting products and digital experiences that resonate deeply with audiences.
Her work is driven by a commitment to not only meet client expectations but consistently exceed them, ensuring every outcome is visually compelling, commercially purposeful, and designed to create meaningful engagement with its intended audience.
"Creativity has its greatest impact when beauty and purpose work together."
Chloe Sinclair
Attend events, share stories, or simply observe. No pressure, no expectations.
conversation, and self-discovery. Exploring stories around wellness,
identity, desire, and modern womanhood with honesty, curiosity, and zero judgment.
