About BAAMP Wellness
A different way to talk about drinking.
BAAMP was created for women who want to understand their relationship with alcohol and decide what happens next for themselves.
Notice what is happening.
Choose what comes next.01 / Why we exist
Understanding comes before deciding.
BAAMP began with a question: what if women could look honestly at their drinking without first having to accept a label or promise a particular outcome?
The result is a private, practical programme built around awareness. You can explore your habits, notice what influences your choices and decide whether you want to regulate, reduce or stop.
02 / What guides us
An approach that starts with you.
Open each principle to see how it shapes the programme. There is space to question, reflect and make your own decisions.
01Awareness
Notice when you drink, what tends to happen beforehand and how you feel afterwards. Small observations can make familiar patterns easier to see.
02Choice
There is no prescribed ending. You might decide to regulate your drinking, reduce it or stop. The direction belongs to you.
03Without judgement
You can be honest about difficult moments without having to define yourself by them. The programme gives you room to reflect privately.
04Real life
The four-week physical programme is designed to be followed day by day at home, with manageable suggestions and space to record what you notice.
03 / Meet the founder
Ciara Hurley.
Founder & CEO, BAAMP Wellness
Ciara Hurley founded BAAMP with a belief that women deserve a more personal way to explore their relationship with alcohol. Understanding yourself is a meaningful place to begin, even if you are not sure what you want to do next.
Ciara brings more than 25 years of experience across luxury, travel and premium lifestyle businesses. Her approach to BAAMP centres on thoughtful support, real-life practicality and the freedom to choose your own path.
“Luxury taught me excellence. Wellness taught me purpose.”
04 / How it works
Four weeks.
Your way forward.
A physical programme delivered to your door. Follow it privately, one day at a time, then use what you have learned to make a plan that fits your life.
Notice
Recognise the moments and situations that influence your drinking.
Understand
See your habits and triggers more clearly as you work through each day.
Explore
Try practical ways to regulate or reduce and consider what feels right.
Choose
Make a personal plan for the role, if any, you want alcohol to have in your life.
A place to begin
Understand your drinking.
Choose what comes next.
Four private weeks. A physical programme. Practical tools for deciding whether to regulate, reduce or stop.
Start TodayThe BAAMP philosophy
Awareness before change.
You can begin by asking questions. You do not need to have all the answers.
BAAMP creates space to notice when and why you drink, recognise your patterns and consider what you want next. There is no prescribed outcome: you might decide to regulate, reduce or stop.
Start Today
The people behind BAAMP
Meet the team.
Four people, four different perspectives. Select a portrait to meet each one.
